In recognition of the current economic climate, I wanted the first interview here to be relevant to people who were personally struggling with the tough job market in some way. I was fortunate to get some time with Brian Golter, whose book Your Right Job, Right Now: Unconventional Wisdom, Unbelievable Results from My Boss June
has just hit the shelves. Golter’s work is to connect great candidates with great jobs, and although his main work is not in the education sector, he has good advice for candidates in any field.
One of the things that makes his book so effective is its story-based format, which takes you through Golter’s own formative education and professional development under the influence and guidance of teachers and bosses good and bad. Most prominent among the great mentors was his boss June (also the inspiration for the book’s URL: http://mybossjune.com/). The book is timely, of course, but also timeless in the sense that positioning yourself for the market always tempts you to compromise in some way, as does staying in a job. The power of his book is both in its insistence that success requires courage and its assistance with getting you there.
MB: The recession is hitting everybody, including people in education. For someone who hasn’t read your book, how would you describe the strategy for job seekers in this market?
Brian Golter: I would say this: it’s not what you do that counts, it’s who you become that will define your success and fulfillment. This has always been true. The success of a teacher–of someone in education–and the security of their career will not come from what they do, or how much they make, or how highly other people think of them–not even if they have tenure. It comes from the growth of their character. And this growth of character only comes under adversity. It’s during this time of adversity, when all of the fears are being brought to the forefront, that we really have a chance to grow, in the true sense of what growth is.
What I’m here to say, having watched careers over 25 years, is that it’s that level of growth that really matters. [I mean] in terms of true financial security and intellectual and emotional growth, which equals fulfillment and success. So adversity is absolutely the fertile ground on which growth really happens. There’s a whole paradigm shift, where the culture wants to say, “Oh, look at this adversity, you’re not qualified… there’s something wrong with you… you had better start worrying about your basic provisions in life.” That’s what the culture says. But it’s lies. It’s all absolute lies. The truth of it is, this is the best opportunity to deal with the very fears, insecurities, doubts, that were defining you when you had your ‘good’ job.
MB: But with the economy the way it is, wouldn’t the best option be just to get a job quickly?
BG: It may be an option. But that would be turning away from the opportunity. So what I would say is, if you can get a job, do it. But, do it without turning away from the opportunity. And most people can’t do that, and I think that’s why culturally, there’s a correction going on. This is getting a little bit big and large here, but there are certain things in the universe–if you want to say nature or God, however you want to look at it–there are some underlying truths that work throughout life. One of them is that there are forest fires that don’t destroy the forest, they actually make the forest stronger. And so if the tree runs from its place, you can certainly understand it, but it will never be part of the new, stronger forest, and probably it will die. So don’t run away from what is happening. Understand what is happening.
MB: Something you said in the workshop was that adversity was helpful if you have interpretation. So where do you go to get that?
BG: You have to seek out wise counsel. You have to find those people who have done that for you, or that group of people who have done that for you. What I find is that this is a point of confusion for a lot of people. One, people will start with “Well, I don’t know anybody like that.” Yet, I have not met the person yet that when I press into them they did not know somebody like this. It seems that everybody has met somebody like that at some point in their life. A big central part of my message is that the reason it seems like they’re not out there, the reason it seems so unattainable, so “luck of the draw,” or such a high mountain to climb to find that person, is because we’re not focused on it.
The new reality is that what we need for security isn’t a lot of money in our 401k, it is wise counsel. When that shift begins to take place, and we go after wise counsel the same we went after retirement security, we will find it. Because they are out there, and they are ready. It’s the old adage, “When the student is ready, the teacher will appear.” This is an overwhelming reality of what I see in career management. When I see students wanting the great teacher more than they want other things, then it happens.
MB: This is related your idea that you should be looking at the leadership of an organization more than anything?
BG: Absolutely. There are two overwhelming realities that I see in career counseling. One is that most people know how good an environment is, and have a sense for how good the leadership is, almost the minute they walk into the building. They have a sense for the amount of synergy, for the sense of fulfilment, for the sense of meaning and purpose within the environment, almost from the beginning. So we have this place of wisdom within us. We really don’t need other people for it, because we have it. What we need other people for is to remind us that we have it. That’s what great teachers do. They point us back to the places in us that are wise. That have good discernment, that are instinctive and deeper. It’s no accident that when you make decisions from those powerful places within yourself, you get better results.
And it’s really that simple. It really is that simple. It’s about making wise decisions, and finding the part of you that has the power to do that.
MB: In the education world, you see schools and other educational organizations with powerful, compelling, human-centered missions. What’s the relationship between the compelling social-improvement mission, and that great leadership? Is there a relationship?
BG: That’s a great question, and the answer is that there’s zero relationship. How many of us make that association? You know, great mission: “We’re out there feeding the poor” And you hear about it and think,”
Oh, how wonderful. How great these people must be that are feeling the poor. How could a corrupt person be out there leading the charge to feed the poor?” Yet, when you think a little more deeply about it, how easy would it be for someone who just wanted the approval of other people to be starting something like that? And how that approval of other people would make them a very poor leader. What [my former boss and mentor] June understood, and what she got at, was that it’s never the cause, it’s never the company or the mission, it’s the motive. She always brought it back to motive. So a person could be running a garbage company, and doing it with more integrity, more pure motive, in terms of wanting to do something that’s exceptional, that treats its people exceptionally, that lifts its people up with respect and admiration and appreciation and the desire for them to grow, than the organization that’s feeding the poor that doesn’t have those qualities.
MB: So you are raising a red flag that bad leaders may hide behind a good mission?
BG: Yes.
MB: And the message for prospective employees is that they may be misled by mission, so use a different yardstick to evaluate an organization?
BG: Yes, and all you have to do for proof of this is look at your own career. We’ve all done this. Look, even thought it sounds esoteric, all you have to do is look at your own resume to see that you’ve gone through this. And I would invite people to do that. Look at the quality of the experience in terms of meaning–how much fulfillment, what sense of personal meaning, these basic, intrinsic needs we have as people–go through and look at each position and then correlate it back to the quality of the leadership rather than the mission, the pay, the responsibilities, any of the factors. I think it becomes self-evident. Having said that, it makes us aware of how quickly we are fooled into thinking without those truths, and making decisions without those truths. We are all being fooled. The wool is being pulled over our eyes.
MB: When you write about how your gut feel about a work environment can be overridden by rationalizations, it reminds me of part of Made to Stick
, where Chip and Dan Heath talk about emotional appeal may be overridden by facts and analytical information. They give the example of a charity appeal. Unsurprisingly, people who learn about a specific poor child in the third world give more in an experimental appeal than those who only get a list of facts about childhood hunger and poverty in that country. But the surprise is that people who get both sets of information also give less, suggesting that the analytical mind has interfered with the emotional, gut appeal.
BG: That’s a very good metaphor. The only thing I would add is that you cannot just trust your instincts. Instincts follow priorities. So if my priority is that I want other people to think well of me, because of what I do, and I go somewhere and they’re giving me a job that these people would be very impressed with, then my instincts would say that this feels pretty darn good.
So instincts only will follow priority. At the end of the day, it only becomes instinctive once the priority of [seeking good] leadership is firmly in place.
MB: So get your priorities straight, and…?
BG: The instincts will follow. Then it becomes…it’s almost playful. Your instincts are so powerful, and speak so clearly. Even people who have not used them for the last ten years will suddenly find them speaking pretty loud. I want to be clear that, yes, it’s instinct, but it follows priorities. And the biggest battle is, what’s your first priority?
MB: When you are looking for work, it is crucial to present yourself with confidence. But if you’re not feeling confident, for whatever reason–you have been out of work for a long time, you didn’t know you’d be looking for work, you are coming from a position where your boss made you doubt yourself–then where does that confidence come from?
BG: That’s the million dollar question. I’m tempted to give easy answers, and I don’t think there are really easy answers here. Where my mind goes first of all is the principle of “fake it until you make it,” that comes in to play here. When I’m counseling someone to go out on interviews who’s been pretty beat up, I try to get them to think about times when they weren’t. When they were really living most fully in their life, whether it’s a vacation, or with a friend, or even wild times in college or what not.
I have to say that the challenge for someone who’s really been in a toxic situation or their confidence is really beaten up, is to be able to remember one. I can’t tell you how many times that I’ve talked to someone, and the one they come up with isn’t really one that brings them back alive. It’s only after more prodding that they remember this other thing that happened to them…they have actually disconnected from the best times of their lives. So the answer to our question is that the best way to instill confidence quickly is to fake it, and the best way to fake it is to make it a “real fake,” to remember something that is true, and to bring that into your interview.
The last piece of advice that I send people out with when I’m preparing them for interviews–after giving them all the downloads of “Don’t say that, say this, know your story,” and all these things–the last thing I’ll say is forget all that and remember this great time of your life. When you’re being asked about your last company, use that emotional state as your standard. You can talk about negative things, you can talk about uninspiring things, you can even talk about painful things from your place of confidence.
I’m reminded of a marriage counselor I knew. People would come through after years of marriage counseling, and still be at each other’s throats. Her technique was to say, “I want to make a deal with you. I want you two to treat each other like you did when you were first in love. There may still be things to quarrel about, but just give it 48 hours. If you agree to do this, then we’ll talk about each other’s problems, but first you have to agree to do this.” The results were absolutely transformational. The point here is that confidence, good feeling, all that will follow behavior. What I’m really trying to get people to do is to behave confidently, act confidently, and then sometimes the truth of that will start to follow.
MB: In your book, you suggest that the longer term strategy for building confidence is to do things that take courage.
BG: Yes, that’s the ultimate thing. Real confidence comes from doing things that you didn’t think you could do. It’s that simple. So what I’m talking about is borrowing from past confidence, but to build present confidence — there’s always that opportunity, I think, every day. It’s really funny when you’re looking for a job or when you’re in a job, isn’t there a place within all of us that knows that if we had a little bit more courage we’d say this thing or do that thing?
Again, that’s where good leadership comes in. Good leadership would always point me to that thing. My [former] boss June would always point me to that thing. And she’d also know when I needed a rest from it, because you can’t do it all the time. It takes effort, it’s tough, and you have to honor yourself when you do do it. It’s not about becoming some stalwart, fearless warrior. On the other hand, it’s about not running scared either. Confidence comes from doing those things over time.
MB: I want to shift gears now, and talk about your own experiences in education. In your book, you use examples of inspiring professors as metaphor for bosses who can bring out the best in you. But I want to go back further, and ask you about Mrs. Brown, your fifth grade teacher, who seemed to play a big role in your early education. Can you tell me a little about her? What made her so effective?
BG: Mrs. Brown loved teaching. She was in the moment. It wasn’t a means to an end. It was just her joy to be teaching. It was who she was. So I’ll start there.
Second, she had a love of life, for lack of a better term. And she had a love of each student. I’m sure that someone more eloquent than I has a better terms for it. I have to say that’s what makes for a great teacher–and I think that most of us have been influenced in our career choices by seeing people that were moving in this fulness of life, this fully alive, this passion, this love, this “light unto the world,” and we think, “Wow, I want that.” That’s what made Mrs. Brown. She brought life, she brought joy, everything good that life has to offer.
MB: Are there any particular moments that stick out for you?
BG: I am still blown away, what is it–40-something years later–that we could make paper-mache dinosaurs. It could have been papier-mache missions like everyone else had to make. But for her, it was dinosaurs. She knew the pulse of the class, and knew that’s what would be exciting for us.
MB: Did everybody make their own?
BG: Yes, we were allowed to. I made a Brontosaurus, and it kept falling down. But I can’t tell you how much passion I had for that project. And I’m not an artsy person, I’m not good with my hands. But it didn’t matter. I just wanted to make that thing.
Another thing is that she would have us sing, and then she’d give us ice-cream if we’d sing well. With other teachers, it was like “We want to get you all to this level,” and then pass you off… to the abyss.
I think we’ve all known people like this [Mrs. Brown]. Those are the people I think we should be following. And they just show up in these little unexpected places.
MB: Your earliest experience in school wasn’t so positive, though. It sounds like your came into school with a mind on fire, and even some pretty specific career goals. Knowing pretty definitively that you wanted to be fireman, you hit a big roadblock when you got to school.
BG: I always expect more people to nod their heads when I tell that story. Am I the only one who felt like school was a big setback for my goals? For me, the realization, the mindset that you have to do something to be who and what to be–that it’s all conditional. For me looking back on my day to day, Monday morning, “What do I expect?”–it had a major influence on my emotional state of mind that you have to do well at something in order to be and have what you want in life . And this just continues. Now I have my company and it continues. Now the book has to sell. And after the book, the workshops have to do well. After that, I have to become king of the universe. So it’s a constant thing.
Fulfillment, satisfaction, meaning, purpose, the ability to be a Mrs. Brown, is always put off on to some condition. That’s why I bring up the school example in the book, because for me, that’s where it started. And it was a big letdown to discover that we’re in a world where you can’t be what you were designed to be, and that was the message for me there. I hope it wasn’t the same for everybody, but that’s what I heard.
MB: Knowing what you know now, what advice would you give to that Kindergarten teacher, or to the principal or school board? On one hand, people are measured by SAT scores, resumes, grades and so on. On the other hand, like you people are coming to school with a sense of their particular, very special mission in life.
BG: I heard it the other day. Richard Petty, the famous NASCAR driver who was so successful was asked what advice would you give to kids. He said first of all, I’m not going to give it to kids, I’m going to give it to the parents. Your children have to grow up with a strong need and desire for something. They have to want something. He said, I wanted to be a race car driver, with a passion. Everything I did in life, I was so hungry for it, everything revolved around it. So if I had to take a test, it was the next step to becoming a race car driver. The need was so strong. I’d replace the word need with desire. The desire was so strong.
So in Kindergarten, if someone had said, “Let me connect reading with [you] becoming a fireman. Let me connect math, (of all things) to being a fireman. And let me connect art…” then they would have had me. I wouldn’t have been conditioned as I was. Then there wouldn’t have been this thwarting of desire, there would have been a building of desire. I think as a system, both for education and parenting, we do the exact opposite. We try to take care of so many needs, that we’re not building desire. We’re not building need. And need is essential. That’s exactly what Mrs. Brown was able to do.
MB: Speaking of need, even before you wanted to be a fireman, you wanted to be Spiderman. He was your hero. Do adults need heroes? Do all of us need heroes?
BG: Yes. That is ultimately the path we’re all on, to become the heroes and heroines we were designed to be. We all know that that there’s something in us that was made for that. It may have been denied, it may have been crushed up, it may have been diminished beyond all repair, but it’s there. I haven’t met the person yet, where if you dug on it that the spark wasn’t ignited. It’s one of those truths that’s true for all of us. How great the educator that knows that. How great the boss that knows that.
MB: So if you were giving a high school graduation speech, what would the take-home message be?
BG: Honestly, it would be: you’ve been duped. You’ve been duped. You’ve been told that if you do well in elementary school, that would help you do well in junior high school. And if you did well in junior high, that would help you in high school, and you could get into a good college. And if you get into a good college and do well, then you could be on track to be become the person you’ve always wanted to become. And it’s a lie. It’s a damned lie. There’s no truth in it.
So let me tell you what is true. You become that person by seeking out the people that bring out the best in you. It’s not something down the road, it something here right now in this moment, it’s possible in every moment. And so it’s not something in the future, it’s right here.
Surprisingly, you might expect that if you think that way, you would drop out of school or you wouldn’t try your best. No, the opposite happens. With the freedom of understanding that being your best isn’t conditional on your performance, that actually brings out better performance. More importantly, it brings out what’s true in the person. It connects them back to desire, to their passions, to relationships and instincts. It leads them back to their natural destiny. Performance without connecting to what’s true in you is a lie. A very very damaging lie.
Also, I would say to those kids, I understand your temptation to drugs and sex. I really do. Because there’s life in that. There’s pleasure. And this life that we’ve spelled out around performance, there’s no life in that. So I get it. But, it’s actually part of the same sell out–that’s just the medication, from the same enemy. So when you choose that path, you’re no different than these people that you think have just become high performers. You’re on the same path of selling out. My invitation to you, if you want to be a radical, is to connect back to what’s true, and stay away from these lies.
For more information about Brian Golter’s book and related workshops and materials, see his website at http://mybossjune.com/. Naturally, you can also find the book at Amazon (click on the image to go there):

